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For hair that feels stripped, heavy, or dull after washing. A cleanse that feels like a reset. This is the start of a ritual that transforms every wash day. The creamy lather rinses clean without ever leaving your hair tight, stripped, or heavy. Instead, you're left with a silky, luminous finish that feels like freshly blown-out hair every time you step out of the shower. Why it belongs in your shower Gentle but effective, your scalp feels fresh, never parched
 Hair is soft, airy, and full of natural body
 Preserves color vibrancy and extension integrity
 Won't weigh down fine hair or strip chemically-treated hair
 Professional salon results that last all day Perfect for: All hair types, especially color-treated, keratin-treated, or ex

An ultra-hydrating conditioner that delivers a surge of hydration without weighing hair down. This will revitalize and soften locks while detangling and leaves the hair with brilliant shine. Who’s it for? Particularly beneficial for those seeking to revive moisture-deprived strands and those in need of more manageability. Designed for all hair types. Extends the integrity of extensions. When to use it: Safe for everyday but recommended for 3x times a week after Goldie Locks® shampoo How to use it: A proper application is to replenish the mid strand through ends and wait up to three minutes before rinsing with a cooler temperature water. Apply after Goldie Locks® shampoo. pH: 5.0 - 6.0 Free Of’s: Animal derived ingredients, SULFATES • P

Instantly restore moisture and prevent damage. This hair mask revitalizes and restores dry and damaged hair, transforming it into silky, healthy strands with remarkable shine and locks in vital nutrients and moisture. Its concentrated formula is packed with vitamins, fatty acids, and antioxidants, providing deep hydration and nourishment for all hair types. Who’s it for? Those looking to improve hair health and appearance and those concerned with damage prevention. For dry dehydrated hair and have daily exposure to harsh environmental elements and thermal hair tools. When to use it: Dry, depleted hair can use 1x a week until hair is in prime condition. Healthier hair will benefit from using this mask 2x a month to maintain best hair resul

Discover the ultimate haircutting and hairstyling prep. This lightweight leave-in conditioner is essential for daily care, strength, and protection. Not only will it protect hair from harsh aging elements like the sun, heat, and pollution—it deposits long lasting hydration for stronger, smoother, more manageable hair from the inside out. Who’s it for? Pro Tip: Use as a haircutting and hairstyling prep. This product acts as a protective barrier against external aggressors and is beneficial for those wanting to maintain healthy hydration and vital nutrient balance. When to use it: For best results apply on towel-dried hair prior to styling products. How to use it: A proper application is on towel dried hair focusing on the mid strand throu

Clinically tested to reduce hair breakage by 83% while protecting against heat up to 450°F*, this lightweight finishing serum transforms hair in a single step. A lightweight, fast absorbing hybrid serum that can penetrate the hair to improve elasticity and shield the outside of your strands from environmental, UV and heat damage without feeling heavy or looking greasy. Who’s it for? Those looking to restore soft lustrous locks with full body and brilliant shine When to use it: This can be applied after leave-in conditioner either before or after your choice styling product. How to use it: Fine hair starts with 1-2 pumps applied from ends up to about mid strand and increase accordingly, depending on hair type and density. This serum can

For visibly smoother, softer and frizz free strands. This hair styling cream will make managing hair and any blow dry a breeze. With hydrating boosting and anti-aging natural ingredient complex hair will look and feel restored after first use. Who’s it for? All hair types wanting visibly smoother and softer hair and looking to achieve more radiance When to use it: As a styling prep on towel dried hair after leave-in conditioner. Pro Tip: for extra smooth and shiny hair add Hair Serum on towel dried hair prior to blow drying How to use it: Starting with two pumps for fine - medium hair, apply in the palms of your hands and rub palms together prior to applying starting in the back of the head near the ends working the product upper mid str

Perfect for fine to medium hair that falls flat or lacks body. The texture spray that changes everything. For days when your hair needs more volume and body but you still want it to look completely natural, this invisible spray is your secret weapon. One mist adds instant lift and thickness with a soft, matte finish that never looks overdone. Why it belongs in your styling ritual Instantly creates volume and airy fullness Adds body without stiffness or crunch Absorbs oil to extend style life between washes Revives flat or second-day hair effortlessly Works on both wet and dry hair for versatile styling Perfect for: Fine to medium hair that falls flat, or anyone wanting natural-looking volume and texture

Description: This concentrated Blow Dry Spray is your go-to product to prep towel dried hair prior to your blow dry and iron work. If you are looking to cut your blow dry time in half, offer heat protection up to 450°, increase style memory up to 48 hours and block out humidity, this one is perfect for you. Who’s it for? For all hair types in need of heat defense and all hair types in need of style memory and texture reformation. When to use it: Apply to towel dried hair. No need to reapply before each heat tool. Once is plenty. How to use it: Be Mindful: This formula is concentrated Preparation: Ensure hair is clean and damp before application. Application: Lightly mist the product onto your hair, focusing on mid-strands through ends.

Detox your scalp and strands with alternating use. This deep cleansing formula removes excess build-up, oil, and impurities while balancing your hair’s natural pH. Reset your scalp, revive your shine, remove residue, and improve softness all with just one wash. Who’s it for? Build up, flakes, dry and dull, lifeless looking hair. When to use it: Recommend use as an alternating shampoo or as needed in a weekly or monthly scalp detox How to use it: A proper application is directly on the scalp and near the new growth. Massage, lather then rinse thoroughly before applying Goldie Locks® Signature Conditioner. pH: 5.0 - 6.0 Free Of’s: Animal derived ingredients, SULFATES • PARABENS • PHTHALATES • GLUTEN • DMDMH What it does: Deeper cleanse

Color WoW Xtra Bombshell Volumizer 200 ml.

Reignite your hair health with Goldie Locks® Hair Supplements, your path to stronger, thicker-looking and healthy hair. Our specialized blend enriched with biotin, collagen, vitamin-D, iron, omega-3 and vitamins A,C and E works to encourage hair growth, visibly reduce thinning and impart strength to your locks. Ensure a nourished scalp for optimal hair health with these non-GMO, gluten-free supplements and take your first step towards your hair health goals. Free Of’s: gluten, dairy, nut, soy, artificial color and flavors. Non-GMO Who’s it for? Hair boosting supplements may be beneficial for anyone experiencing symptoms like noticeable hair thinning, excessive hair shedding, a slowed hair growth rate, or visibly weakened hair strands. Peo

Color Wow Dream Filter is a pre-shampoo treatment designed to remove minerals, metals, and buildup that can dull, darken, or distort hair color. Its fast-acting formula helps restore brightness, clarity, and vibrancy to blonde, gray, highlighted, and color-treated hair in just minutes. Ideal for maintaining fresh, salon-quality results, it leaves hair looking cleaner, lighter, and more radiant before you even shampoo.

Color Wow Style on Steroids is a high-performance texturizing spray designed to deliver instant volume, body, and lasting style without stiffness or residue. Its lightweight formula enhances fullness and grip while helping protect hair color, making it ideal for creating salon-quality looks with a flexible finish. Perfect for all-day lift and texture, this styling essential gives hair a fuller, more polished appearance with effortless control.

Raise the Root is the height of success for fine, flat, color-treated hair. Unique translucent, flexible polymers form a thickening spring around strands, giving hair flexible, upright staying power.

A flexible, brushable hold hairspray that keeps your style in place without stiffness or crunch.

Transform your haircare routine with the Framar Glazed Donut Detangle Brush – the ultimate solution for effortlessly smooth and glossy locks. Ideal for all hair types, this Framar brush is a must-have for achieving salon-quality results at home. Product Features Glide through knots and tangles with ease, minimizing breakage and reducing hair damage The unique design imparts a sleek, glazed finish to your hair, leaving it looking healthy and radiant Suitable for straight, curly, or textured hair, ensuring versatility for all hair styling needs The comfortable grip and lightweight construction make it easy to handle, enhancing your overall styling experience Cut down on styling time with the Framar Glazed Donut Detangle Brush, making mornings stress-free and efficient Usage Start at the Ends: Begin brushing from the tips of your hair, working your way up to gently detangle without causing breakage Wet or Dry: Whether your hair is wet or dry, this brush is designed to tackle knots effortlessly, providing a smooth finish Daily Use: Incorporate this brush into your daily routine for consistently sleek and manageable hair Ideal Styling Tool: Use before styling to ensure a smooth base for any hairstyle, from loose waves to polished updos Travel-Friendly: Compact and lightweight, carry it in your bag for on-the-go touch-ups and styling.